Little Rock, Ark., July 27, 2000 - — Acxiom Corporation, a global leader in customer data integration and customer relationship management, announced the introduction of InfoBase BestAddress. This data product is the first to leverage the power of AbiliTec, Acxiom’s landmark customer data integration technology, to substantially reduce mailing costs associated with inaccurate or unusable addresses.
“InfoBase BestAddress introduces the power and speed of AbiliTec to Acxiom’s data products,” said Alex Dietz, Acxiom’s data products division leader. “We have taken functions of our industry-leading data products, InfoBase, and integrated our revolutionary Customer Data Integration technology AbiliTec into it, creating the most accurate, focused and efficient name and address verification product available.”
InfoBase BestAddress provides accuracy and deliverability of customer and prospect addresses by allowing users to select addresses using the AbiliTec links. Unlike traditionally cumbersome string-matching address standardization systems, InfoBase BestAddress offers selections from the valid, complete and recent customer addresses from Acxiom’s vast historical reference file.
For more information, please visit www.acxiom.com..
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