Acxiom Corporation announced it has acquired SmartDM, a full-service direct marketing agency based in Nashville, Tenn., that offers comprehensive direct marketing services and information management for mid-sized companies.
"With the acquisition of SmartDM, Acxiom enhances its ability to provide the sophisticated information management capabilities to mid-sized companies that we offer to the largest, most respected companies in the world," said Acxiom Company Leader Charles D. Morgan. "The combination of Acxiom's information management capabilities with SmartDM's ability to integrate e-mail, direct mail and call center marketing activities is a win-win for mid-sized companies."
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