Acumatica has released version 4.0 of its flagship cloud ERP product, which boasts 41 new features, three ISV solutions and an upgraded user interface allowing the product to work three times faster.

The latest release is the first major upgrade of the product in over a year, which is currently being recognized by a launch event at its new Kirkland, Wash. headquarters with over 100 people attending, the majority of which are Acumatica partners. The company claims that other marketing efforts will follow, including ads and channel partner training to help maximize exposure and educate the channel on the new product’s features.

“This is probably our most significant product release, we spent the past three and a half months in beta testing and collected feedback from partners and customers, with 21 partners doing beta, and eight customers. Four of them went live already,” said Acumatica chief executive Yury Larichev. “They love the new UI, it’s much easier to navigate. There are new features in every module, the new functionality of the CRM module in particular really sets us apart from our competitors. The launch of Acumatica 4.0 represents not only significant new cloud ERP functionality and technology platform extensions, but also includes new company branding.”

Another key new feature is the Windows 8 desktop application, available free in the Windows 8 app store. Acumatica and Windows 8 users can now submit, edit, and review expense claims in their company’s cloud ERP system. In addition, Acumatica 4.0 offers extended integration with key ISV offerings, including the United States Postal Service, Box.com, Avalara Avatax, and Magento eCommerce.

The improved software is supported by a complete re-boot of the Acumatica brand, which includes a new logo, Website, blog, customer case studies and videos, and analyst research notes.

“I like a world of making big waves, we hadn’t really invested in the Website or the brand in some time and there was opportunities to improve our marketing and content; all of those things lead to the work we’ve done in the last eight to 10 months,” said chief marketing officer Stijn Hendriske. “We never really did a formal product launch in the past, this time we started with a beta program, made lots of additions, refreshed the Website and added new content all at same time of the product launch. We really also wanted to evolve our marketing in way the channel will identify with, our goal is to be a 100 percent channel marketing company and that really sets us apart.”

This story first ran on the Accounting Today web site.