Actuate Corporation, a leader in scalable business intelligence applications, announced an expansion of its UpTrade Program to assist Cognos Impromptu customers coping with the uncertainty created by the recent release of Cognos ReportNet. Through November 28, 2003, Actuate’s UpTrade program will now provide financial incentives for customers of Cognos in addition to Brio Software, Business Objects and Crystal Decisions to migrate to Actuate’s Information Application Platform, which offers a single, integrated solution to meet their varied business intelligence needs.

In an effort to increase efficiency and reduce ongoing technology-related costs, organizations are seeking to consolidate the number of technologies they utilize to address their Business Intelligence requirements. In order to realize this vision of streamlined enterprise architectures, customers require a single, integrated platform that is both scalable enough to meet the needs of their total user population and flexible enough to meet the diversity of information requirements throughout the enterprise.

“Vendors in the BI industry are taking various approaches to providing solutions that meet the complete spectrum of BI needs,” said Mark Smith, CEO and senior vice president of research at Ventana Group. “Some are doing it through acquisition and eventual integration of disparate architectures and others have created new products and architectures to address these customer needs.”

Vendor strategies of acquisition and building new architectures leave the customer who needs a single, integrated enterprise-wide solution today concerned about the future of their existing business intelligence investment. Those vendors that can provide a single platform to deliver the full range of reporting and analytic functionality today clearly have the market advantage.

The UpTrade program enables customers to rapidly switch to Actuate’s Information Application Platform that is scalable up to 24,000 concurrent users and flexible enough to enable organizations to build and centrally manage multiple customized Information Applications including Business Performance Management dashboards, Information Portals as well as business analytic, enterprise reporting and spreadsheet reporting applications. To find out more about the UpTrade Program, please visit or e-mail


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