June 16, 2008 - Activision selected Alfresco document management, collaboration and Web content management products for the companys new Internet customer and corporate intranet portals.
Activision is a leading developer, publisher and distributor of interactive entertainment and leisure products. Activision was the number one third-party U.S. publisher of video games for both console and handheld platforms for calendar 2007, according to the NDP Group, a market research firm providing.
Activision is using Alfresco Web Content Management (WCM) application to manage content for a series of new interactive customer Web portals, each centered on one of the companys major video game franchises. These 40 microsites, in six different languages, will provide a personalized one-to-one Web experience that lets more than 5 million video gamers test games and offer feedback, receive special prelaunch perks and information and communicate interactively.
Alfresco provides a collaborative framework that keeps the multimedia communications flowing among Activision, its marketing agencies, affiliated game development studios and the user communities. Previous solutions we tried were too complicated for these types of online interactive consumer projects, said Niel Armstrong, vice president of IT at Activision. Alfresco is considerably easier to implement than a traditional enterprise content management solution and costs significantly less.
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