Unlike their hyperactive younger brothers in business-to-business marketing automation, business-to-consumer marketing automation vendors have been a quiet group in recent years.

Most of the companies spawned during the first Internet bubble of the late 1990s vanished altogether or were assimilated into enterprise software suites. The handful of remaining independents - primarily Unica, Aprimo and Alterian - made few changes to their core products, expanding instead through acquisitions and limited organic growth.

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