Mobility is the most important digital technology priority for large enterprises, according to a new global study by consulting and outsourcing firm Accenture. Some 43 percent of approximately 1,500 C-level executives surveyed in 14 countries ranked mobility as a top one or two priority, with 77 percent placing it in the top five.
Big data analytics came next, with 72 percent putting it in the top five, followed by connected products — defined as smart interconnected devices with contextual interfaces that provide customized services and that collect, send and receive relevant data — at 65 percent.
More than one-third of enterprises (35 percent) expect the convergence of social media, mobile, analytics, cloud and connected products to increase their sales in existing markets, according to the research, “Accenture Mobility Insights Report 2014.
Three-quarters view the adoption of digital technologies as a strategic investment rather than something to be evaluated on a case-by-case basis, as 29 percent expect their adoption to generate additional revenue; 28 percent plan to build entirely new digital businesses or services as a result of convergence, and 27 percent expect to penetrate new markets altogether.
New revenue streams are not the only financial consideration, Accenture notes. One in 10 respondents reported more than 100 percent return on investment for mobility implementations in the last two years.
“Mobility was the forerunner to many of the digital technologies that are now being adopted, and businesses can learn from the mobility leaders’ successes what they need to do to make their adoptions of analytics, social or connected products successful,” Jin Lee, global managing director of Accenture Mobility, said in a statement.