Accenture has launched a new media audit and optimization service in the United States designed to help companies increase their return on investment in advertising by revolutionizing the way U.S. media buys are made and evaluated.
More than a dozen companies - including Ford and Wal-Mart - have signed up as pioneering subscribers to the new U.S. marketing and advertising service. Combined, these companies represent about 15 percent of the $45 billion national TV advertising market in the United States.
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