Accenture is expanding its machine learning and operations analytics capabilities with the acquisition of OPS Rules, a boutique analytics consulting company that specializes in the application of data science to create supply chain and operations analytics solutions.

According to this week’s announcement, when the acquisition is completed, Accenture “will add new operations analytics professionals to its team that apply machine learning and optimization techniques to develop fresh and innovative analytics approaches for clients across many industries.”

Terms of the transaction were not disclosed.

Founded in 2012, OPS Rules has offices in Waltham, Massachusetts and Richardson, Texas. OPS Rules is led by David Simchi-Levi, a professor of engineering systems at the Massachusetts Institute of Technology (MIT) and a renowned supply chain and operations analytics expert.

Simchi-Levi and his team will reportedly join Accenture Analytics, part of Accenture Digital. They will also be a part of Accenture’s Data Science Center of Excellence, an innovation team that focuses on solving immediate and complex client problems through advanced analytics approaches, including machine learning, deep learning, text analytics and more.

“Under David Simchi-Levi’s leadership, the team at OPS Rules has been extremely innovative in applying machine learning to optimize various business operations including supply chains, procurement risk and dynamic pricing for the retail industry and beyond. We are delighted to welcome them to the Accenture Analytics team,” said Narendra Mulani, chief analytics officer at Accenture Analytics. “OPS Rules’ expertise and techniques will continue to enhance our ability to create value at scale for our clients through data-driven transformations.”

“Our mission is in total alignment with Accenture Analytics – meaning every day we are focused on helping clients identify and capture hidden opportunities in their data,” said David Simchi-Levi, chairman of OPS Rules. “By joining Accenture, we will be able to tap into its global footprint, ability to deliver at scale, and deep industry knowledge to collaborate on advanced and operational analytics strategies that can empower even greater change. Together, we can help clients to innovate through advanced data science and transform into insight-driven enterprises.”

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