Accenture has completed the acquisition of Media Audits, a leader in the measurement of return on advertising investment. Media Audits' people and offerings will be integrated into Accenture's Marketing Sciences practice.
As a result of the acquisition, Accenture Marketing Sciences now has more than 200 professionals providing services related to the measurement, evaluation and optimization of marketing and media investments globally to over 400 clients across Europe, the United States, Latin America and the Asia Pacific region.
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