Accenture, Avanade and Microsoft Corp. announced that they have been selected to design and build an integrated broadcast system to support MediaCorp Pte Ltd., Singapore's largest broadcaster and a leading media company in Asia.

Accenture, which is leading the project, is teaming up with Avanade to design and deploy a scalable and open-standard-based solution featuring the Microsoft Connected Services Framework, a software solution that enables broadcast companies and film studios to create, deploy, integrate and manage services. The work at MediaCorp will streamline many of the company's core business processes, including program planning, scheduling, airtime sales and finance processes, into one integrated system, which will support all of MediaCorp's television businesses. The system will support nine channels and be used by more than 1,200 employees.

The new system will include a unified grid for programs, advertisements and automated workflow. Once the system is in place, MediaCorp users within different groups and departments will be able to share information, work together more effectively and react more quickly to the changing needs of the business.

"We chose a service-oriented architecture to manage MediaCorp's investment in technology," said Jack Chiam, chief information officer at MediaCorp. "The media industry is transforming. Digitization is rapidly changing the business dynamics of yesterday's television. A strong and scalable information system becomes a requirement for MediaCorp to embrace digital media and benefit from its growth in the future."

To deliver the integrated broadcast system, Accenture will team up with Avanade, combining its business and industry acumen with Avanade's technical expertise in Microsoft technologies. Accenture and Avanade will build the system using Microsoft .NET and the Microsoft Connected Services Framework.

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