Aberdeen Group, a leading IT market analysis and positioning services firm, has launched a new service for IT suppliers that eliminates the challenge of managing customer references for sales prospects.

Under its new Online Reference Service, Aberdeen analysts capture one-time interviews with a supplier's best references for repeated use by a diverse prospect base. The interviews are managed on a secure, controlled-access Web site hosted by Aberdeen and are available on a 24x7 basis. Prospects can navigate each interview by question or topic, and prospect access can be limited to one or more interviews within a larger library. Transcripts are also available.

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