A survey by the Aberdeen Group found that disaster recovery and business continuance are the top two business drivers behind organizations' data protection strategies. The September 2006 report, titled "The Data Protection Benchmark Report: The Road to Recovery," also found that in addition to tight IT budgets, the primary challenges that companies face are a lack of DPM tools, the need to understand regulatory/policy requirements, and inadequate data protection technologies.

"Data protection is no longer just an afterthought; it has become a critical business practice," said Sonia Lelii, senior analyst, Aberdeen Group. "The last few years have seen a surge in data protection innovation and as a result, today's companies have a lot more options. For example, data protection management tools enable IT managers to gain greater visibility into their backup environments so they can determine where failures are taking place or where bottlenecks are likely to occur. This plays an important role in recovery management and business continuity."

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