In August 2002, Aberdeen Group did an informal survey of Web analytics users, Guy Creese wrote in a recent Aberdeen Insight. The companies surveyed included enterprises in a variety of businesses: food, retail, consulting, software and entertainment were among those represented. This small sample uses software or services to understand Web site visitor behavior. The companies are relatively happy with their vendors 10 out of 12 felt that their current vendor met, exceeded, or greatly exceeded their overall expectations. However, the satisfaction did not come easily. A number of them are on their second or third solution, having de-installed well-known names such as Accrue, Keylime and WebTrends.
One user summarized his experience of Web analytics: “[A] complete disconnect between promised results and delivered results from some vendors. Web analytics is part science and part art this opens the door to some extreme exaggerations on the part of some vendors struggling to stay alive.”
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