March 19, 2010 – Integrating predictive analytics and data mining technologies with business processes plays a crucial role in the ability of organizations to succeed, according to a new study from market research firm Aberdeen Group.
Top performing companies use these strategies to reach strong performance gains, achieving a customer retention rate over 93 percent and a current operating profit of 23 percent, with 12 percent year-over-year improvement, according the report, “Predicative Analytics: The Right Tool for Tough Times.” This compares to the other 80 percent of average or laggard respondents that gained a margin of 13 percent and retention rate of only 80 percent.
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