June 4, 2010 – New feedback from line-of-business managers shows best-in-class companies develop strategies to allow users to make decisions, spreading business intelligence capabilities to more functions and drive big efficiencies. The report is based on feedback from 223 LoB managers globally.

Where companies once relied on IT departments to evaluate and deliver business tools, due to market changes, LoB managers are no longer required to generate their own requirements and solutions, according to the report. Pervasive BI allows analytical tools to be used by frontline employees for faster and more relevant information.

Distinguished by higher adoption rates (67 percent adoption by best in class compared to 21 percent on average) in the most successful companies, 81 percent of users have self-service access to BI. Notably, this has led to 18 percent year over year increase in customer retentions, compared to a 6 percent increase for average companies.

According to Aberdeen, steps to success for industry average and laggard companies focus on training. Self-service BI relies not just on technology but on the people and processes in place as well. Well-trained power users can create their own specific reports, do their own discovery on their own data, and have general insight from tools at their disposal. Therefore, creating a strategy to get pervasive BI in place will increase self-service and drive better performance.

Aberdeen’s report is available here

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