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Abacus Selects MicroStrategy for Enhanced Marketing Campaign Reporting and Analysis

  • March 09 2006, 1:00am EST

Abacus, a provider of data-driven marketing services, selected MicroStrategy to provide enhanced database reporting and analysis services for its clients. MicroStrategy anchors the Abacus ClearEDGE marketing database solution, designed to improve the way multi-channel merchants plan, coordinate, and manage targeted marketing campaigns.

Using MicroStrategy, Abacus helps its clients collect, manage and interpret data that gives them greater insights into their customers, enabling them to improve customer acquisition and retention with direct access to transactional data. With MicroStrategy's intuitive Web interface, Abacus clients can drill down to the granular level of their data to better understand customer buying behavior, including where they shop, what they buy, what marketing promotions they respond to, and which sales channels they use to make purchases.

"We chose MicroStrategy over the other BI products because it was clearly the best fit for our clients," said Jeff Hassemer, Director of Product Strategy for Abacus. "Our clients represent a broad cross-section of catalogers, specialty retailers, and B-to-B marketers from a wide variety of industries. We continually seek ways to provide them with better information and MicroStrategy provides the reporting flexibility and analytical capabilities that our clients demand."

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