Abacus, a provider of data-driven marketing services, selected MicroStrategy to provide enhanced database reporting and analysis services for its clients. MicroStrategy anchors the Abacus ClearEDGE marketing database solution, designed to improve the way multi-channel merchants plan, coordinate, and manage targeted marketing campaigns.
Using MicroStrategy, Abacus helps its clients collect, manage and interpret data that gives them greater insights into their customers, enabling them to improve customer acquisition and retention with direct access to transactional data. With MicroStrategy's intuitive Web interface, Abacus clients can drill down to the granular level of their data to better understand customer buying behavior, including where they shop, what they buy, what marketing promotions they respond to, and which sales channels they use to make purchases.
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