(This is the first blog in a two-part series.)

In this series we describe an important principle that, when followed, ensures the successful outcome of any insurance analytics project. In it, we propose that an analytics project should be developed from the point of view of, and in close partnership with, its target business audience. We describe a four-step process for designing analytics solutions centered on end-user experience, and explain how the business community should be involved in every step.

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