QlikTech CEO Mans Hultman sets out to prove there is a simpler alternative to the traditional BI technology stack.

Forty miles across the Oresund Strait from Copenhagen, the city of Lund, Sweden, rises like a picture postcard of Europe in the Middle Ages, complete with an ancient cathedral and a university center that ranks among the oldest and largest in Scandinavia. It was amid the cobbled streets and gardens of Lund that entrepreneur Mans Hultman first came across a small private company with a business intelligence (BI) tool called QlikView. Hultman had worked the IT business in the 1980s but more recently had come from a wholesale/logistics venture, the successful sale of which left Hultman and his partners with a holding company and investment capital. "I found this little company in a science park and was thrilled about the product," Hultman says. "I had tried business intelligence tools in the 1990s and honestly couldn't understand how they worked. When I tried QlikView, not only did I understand it, I was able to build my first application in about six hours with no training. I figured it was something everyone should have."

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