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A Roadmap for Social Business Strategy in Malaysia

Published
  • April 01 2013, 11:29am EDT
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The team of 12 specialists from the U.S., Brazil, Mexico, Poland, Austria, Canada, Colombia, India and China provided a roadmap that will allow both UMP and MPK to take advantage of the changing economic landscape in Pahang, according to IBM.

Over the last 10 years, Pahang has grown to become a key trade and tourism center in the country, leading to greater demand from local authorities for more effective communication channels with residents as well as with a growing number of international investors.

“IBM was able to help us identify how we can leverage technologies such as social media so that we can meet our key priorities for growth over the next few years,” Dato’ Hj. Zulkifli Hj. Yaacob, president of MPK, said in a statement.

The IBM team worked with MPK to assess how it can develop practical, easy-to-implement collaborative solutions to engage its constituents more directly using social tools and also ensure that MPK’s recruitment process reflected the region’s future ambitions to become a more socially engaged tourist hub.

The team also worked with UMP to upgrade the educational program at its IT Project Management Academy. The team guided the faculty to create a refreshed six month curriculum for IT project management as well as a five year business plan to commercialize the university's information and communications technology products.

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