Think about the tremendous size of the investment - about the billions that businesses around the world are spending annually on implementing the latest ERP, CRM, and business warehouse and intelligence solutions. With so much invested, surely executives are paying better attention to data quality than they were, say, three years ago, right?

No. Not according to the CIOs, CISOs and IT directors at 450 Top 500 corporations and middle-market companies across the U.S., U.K. and Australia who participated in one or both of two global data management surveys conducted by PricewaterhouseCoopers in 2001 and in 2004.1 You may be surprised by the results. Here's a brief summary:

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