Some of the more enthusiastic proponents of master data management (MDM) like to assert that implementing a MDM solution can quickly eliminate discrepancies between siloed customer and product data, if not overnight, in very short order. However, organizations undertaking MDM initiatives quickly find that while timelines vary greatly based on the scope of the project, MDM projects aren’t simple technology exercises. In fact MDM is an ongoing process that requires the realignment of people and process to ensure that data, once cleaned and standardized, stays that way permanently, which is why it’s so important to create a plan for rolling out an enterprise-wide MDM initiatives in advance.


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