Jignesh Shah is VP of middleware product marketing at Software AG, a role that puts him at the frontline of the vendor’s master data management solutions and plans, including last year’s acquisition of Data Foundations. Lately, he’s pushed for an MDM approach that includes more emphasis on process and business input. We caught up with Shah in a phone call on the process approach advocated in a new book he's co-authored and what it’ll take to make that come to mutual fruition for IT departments, business stakeholders and the end-users of information in throughout the enterprise.
What’s the main takeaway that you’d want MDM practitioners to get from the book? Specifically, this … is about a fundamentally new and different approach to MDM, what we’re calling the process-driven approach. Really, MDM should be driven from the point of view of the bottom-line business benefit that it delivers and not primarily by data quality and data management metrics, which has sort of been the tradition with master data management.
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