Without question, the plethora of Big Data is more prevalent now than ever before. More data has been created in the past two years than in the entire history of the human race, Forbes reports. By 2020, 1.7 megabytes of new information will be collected every second for each individual on the planet.

Data scientists have labeled this new era of data with “four Vs,” where the volume of data, variety of data sets, velocity of data analysis and veracity or uncertainty of data quality are paving the way for new trends in predictive analytics.

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