In late 2010, WiseAnalytics and Information Management conducted a sponsored research report and survey to identify trends in midmarket data warehousing. The goal of the survey was to identify adoption patterns of midsized companies and the overall data warehouse maturity and use.

For the purposes of this research, midmarket companies were defined as those falling below $1 billion in revenue. There are also larger organizations with business units that act independently in relation to both their initiatives and budgets. In these cases, similar issues are faced in terms of resources, budget and business drivers, making them comparable to their midmarket counterparts.

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