The primary purpose of DAMA International (DAMA-I) is to promote the understanding, development and practice of managing information and data as a key enterprise asset. DAMA-I is a not-for-profit, vendor-independent association of technical and business professionals dedicated to advancing the concepts and practices of information resource management (IRM) and data resource management (DRM).
In our current positions, we are finding that with the current state of the economy, our roles and practices have been challenged. As data professionals, we are being forced to do much more with less and get it done much faster. It is not simply enough to create and maintain data models, implement data architecture best practices and support a meta data strategy. Senior management is now expecting us to be more creative and sensitive to the return on investment (ROI). They are looking for us to become "data entrepreneurs."
We are now hearing new terms such as reuse, outsourcing and enterprise information integration. The functions of IRM or data architecture are now in the position of being forced to facilitate productivity and quality more than ever. We are no longer measured by our immediate value add, but by how we can add to the value-add proposition during the SDLC process.
New initiatives such as data model libraries are being used to provide reusability for other business areas in our companies. These initiatives not only promote standardization, but also can reduce expenses and increase quality as well as empower others. Becoming an agent of change requires that you learn new techniques and think outside of the box. This is where DAMA-I enters the picture.
As the Vice President (VP) of Communications for DAMA-I, my roles and responsibilities include: promoting a positive image of DAMA, communicating the evolution in the information management disciplines, administering targeted publicity programs, promoting the printing of data administration articles in industry publications, coordinating the publication of a quarterly newsletter, coordinating and administering the creation of promotional materials, and coordinating and presenting the DAMA-I annual achievement award.
I often partner with the VP of Industries to seek out various relationships and sponsorships with organizations such as TWDI, Wilshire and the Information Quality Conference. By building these relationships, we can provide the membership of DAMA-I with quality education opportunities, often at a discounted rate.
Within the DAMA-I community, we have many opportunities to learn about some of the new techniques, issues and solutions that support DRM. Check the various events and seminars that are sponsored by DAMA-I at www.dama.org. I also suggest that you check the Web site of your local chapter or regional chapters for their upcoming events. We cannot be expected to learn about these solutions to solve our new challenges simply by doing our day-to-day activities in our own organizations. We must seek out the industry experts and learn what the rest of our colleagues are doing to manage this barrage of management expectations. Remember, DAMA-I is your best source for mentoring. Let us all become "data entrepreneurs" and get the job done.
DAMA CHAPTER LISTING
This is the list of DAMA international chapters. For details, visit our Web site: www.dama.org.
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