The primary purpose of DAMA International (DAMA-I) is to promote the understanding, development and practice of managing information and data as a key enterprise asset. DAMA-I is a not-for-profit, vendor-independent association of technical and business professionals dedicated to advancing the concepts and practices of information resource management (IRM) and data resource management (DRM).

In our current positions, we are finding that with the current state of the economy, our roles and practices have been challenged. As data professionals, we are being forced to do much more with less and get it done much faster. It is not simply enough to create and maintain data models, implement data architecture best practices and support a meta data strategy. Senior management is now expecting us to be more creative and sensitive to the return on investment (ROI). They are looking for us to become "data entrepreneurs."

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