DAMA International (DAMA-I) is developing a Strategic Direction Statement to guide its activities for the next several years. As I mentioned in the July column, DAMA-I has become the premier professional organization for data professionals worldwide. We feel that our role as a premier professional organization is to lead the data management discipline toward maturity. The Strategic Direction Statement outlines the initiatives necessary to perform that role. Here is a brief look at some of those initiatives.

The most frequent comment I hear about DAMA is that we need to get more businesspeople involved in managing data as a critical resource and provide better support to business activities. Greater business involvement in data management will be a primary initiative in our strategic direction.

The international visibility will be increased, the number and scope of conferences will be increased, and the recognition of major achievements in data management will be increased.

The vendor-neutral status will be emphasized, meaning an equal opportunity for all product and service vendors to become involved in formalizing the data management discipline. The alliances with vendors will be increased to provide better services to DAMA members.

Professional and trade certifications will be formalized using a full-matrix approach, somewhat similar to the construction industry. A Certification Council will be created and a liaison from that Council will sit on the DAMA-I Board. An education curriculum will be recommended to support these certifications.

The role of the Presidents Council will be strengthened, and the Chapters, through the Presidents Council Liaison, will be more actively involved in DAMA-I activities.

Permanent special interest groups (SIGs) will be established in critical areas, such as data architecture, data modeling, data quality, data stewardship and data lexicon. A SIG Council will be established to coordinate the activities of these SIGs and a liaison from that Council will sit on the DAMA-I Board.

User Groups may be organized under a User Group Council with a liaison from that Council sitting on the DAMA-I Board.

The move to a member-based organization will be completed, and services to members will be increased. The DAMA-I Board positions will be realigned, and a DAMA Education and Research Foundation may be established to support these initiatives.

These are exciting times for DAMA International, its chapters and members. We have the opportunity to make a real difference in the professionalism of the data management discipline. I encourage you to join DAMA, be active in your chapter and participate in the various groups to make data management a formal discipline that directly supports the business. Please contact me at mhbrackett@aol.com if you have any comments or suggestions about our strategic directions.


Canberra, Australia
Central Florida
Central Virginia
Dallas/Fort Worth
Denver (Rocky Mountain)
Heart of Texas Chapter ("HoT Chapter")

Kansas City
Kentucky Tri State
London, UK
Los Angeles
Melbourne, Australia
Montana Chapter (New!)
Nashville Chapter (New!)
New Jersey
New York
Ohio (Central Ohio)
Ohio (Southwest)
Philadelphia/Delaware Valley
Pittsburgh (Chapter now forming!)

Rochester/Upstate New York
Sacramento Valley
San Francisco Bay Area
Seattle (DRMA)
St. Louis
Sydney, Australia
Toronto, Canada (Information Resource Management Association of Canada)
Washington, DC. (National Capitol Region)

This is the list of DAMA international chapters. For details, visit our Web site: www.dama.org.
Can't find a chapter near you? See our Web site for information about our Member-at-Large program and forming Chapters.

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