One of the byproducts of consolidation in the customer intelligence space is that vendors are redefining marketing automation and marketing suites. Through each acquisition, each vendor tips its hat to its individual strategy and provides insight into what its final vision will look like.

Gartner identifies Unica, SAS, Teradata and Oracle/Siebel as the organizations with the most complete campaign management visions. Aprimo is right on the bubble of edging into the leader quadrant. But if we consider an entire marketing suite, we might come to a different conclusion.

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