Many companies start an enterprise data management program during one fiscal year only to abandon it the next. This is something we see very regularly, but there are ways to prevent it from happening at your company. It is possible for a data management professional to keep multiyear data projects on track and successful.

The "hierarchy of data needs" is one framework that can be used to guide multiyear data management programs. This simple framework, modeled after Abraham Maslow's hierarchy of human needs, helps organizations map and grow their data strategy and can be a useful decision-making tool to prevent enterprise data management program failures.

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