Keith Collins CTO, SAS

For as high as it ranks it in magic quadrants, business intelligence (BI) market share and flat-out leadership in advanced analytics, SAS has never been a company to dwell internally on titles or pecking orders. So it was only a little surprising when we first met SAS’s elusive CTO Keith Collins and asked when he’d earned his senior title that he replied, “Um, I don’t recall exactly, can we can get back to you?” A natural fit for SAS’s homegrown culture, Collins joined the company in 1984 as a tech liaison just two years out of North Carolina State University. Rising through R&D, Collins eventually led the effort to the flagship SAS 9 platform and founded the company’s CIO Consumer Advisory Board in 2004. Only this year has he been able to return to his R&D roots where he is once again “living and breathing BI.” A busy man with a strong outside interest in education (he sits on university and museum boards), Collins still found time to share a thought or two with DM Review Editorial Director Jim Ericson.

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