The traditional enterprise has tried to sell as many products as possible to as many customers as possible with the hope of increasing market share. In recent years, however, organizations have begun to shift their focus to a share of customer approach--to a business strategy that concentrates on increasing the lifetime value of individual customers

As a result of shrinking costs and increasing power of information processing, companies now have three expanded computer capabilities not feasible for anyone just a few years ago:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access