The majority of businesses—regardless of size, geography or sector—have a long way to go before they can fully unlock value from their information, according to a new report by consulting firm PwC and data storage provider Iron Mountain.

Although 75% of the 1,800 senior business leaders surveyed in North America and Europe think they’re making the most of their information assets, only four percent are able to extract the full value from the information they hold, the study notes.

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