Everyone remembers the classic Looney Tunes cartoons featuring Wile E. Coyote and Road Runner. No matter how clever that coyote was, the roadrunner always managed to get away. Many people think that integrating data is integrating data.

The data itself (the type or quality of the data) has little influence on the difficulty level of an integration project. That’s the same kind of thinking that would lead a coyote to think catching roadrunners is as easy as catching any other kind of bird. The truth is that product data can be some of the most challenging data to integrate. Product data has been the source of many sleepless nights for integration specialists around the world. Why do they keep doing it?

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