According to IDC, approximately $44 billion was spent worldwide on customer relationship management (CRM) initiatives in 2000. How is it possible that after billions of dollars invested to improve customer relationships, the average customer feels that enterprise-wide CRM is worse than ever?
Consider these examples:
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access