There are so many opportunities in information management right now that we're seeing a market of more startups and business models than ever before. That led to our decision to pick 40 to watch, but it's not a bad thing to say there are many more interesting stories than we can document here.

Our choices are based mostly on buzz from customers and analysts, and just like you, we find some sources more trustworthy and even-handed than others. Where their ideas mirrored our findings, we were that much more comfortable.

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