Data is at the heart of many business decisions. It’s no surprise that data scientist was ranked the hottest job in the U.S. earlier this year. Whether a company builds out a data team or has one data-savvy employee, turning metrics into meaningful insights is key to business success today and in the future.

Yet many enterprises face challenges in adding and retaining customers because they don’t have the right information or analytical capabilities. Sales, customer support and finance teams often rely on separate technologies and don’t lean on the data person or team to help them understand the numbers that tie to their business goals — and how to turn that data into actionable insights.

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