Business intelligence is dead and self-service analytics have taken over as businesses are gathering more data than ever before through their digital presence and investment in smart business applications.

Smart business applications bridge the gap between BI and business applications by embedding analytics inside of already existing business software. While the fight for self-service discovery has been over for quite some time, according to recent research from Gartner, by 2018, the new challenge for analytics vendors will be creating products that align with smart business application requirements.

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