As organizations seek to harness the power of their data to accommodate customer needs, reshape go-to-market strategies and improve operations, a profound transformation in how IT functions is taking place. While traditionally technology decisions were made at the highest levels, with executives calling the shots and IT implementing their vision, the digital transformation is bringing frontline users to the table as well.

Frontline users, after all, are the ones who know what the company needs most from its data, be it measuring customer sentiment, accelerating product releases, improving process efficiencies or another business objective.

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