A good way to gauge the state of data management at any given time is to ask leading vendors what they are hearing from customers and potential customers. With that in mind, Information Management spoke with Tim Rizzi, senior product manager at DataScience (http://www.datascience.com/) about what his company was hearing at the recent Strata & Hadoop World conference in San Jose, CA.

Rizzi’s observations were confirmed by other companies exhibiting at the event: many organizations have complete phase one of their data analytics initiatives – the implementation phase – and now want real actionable results.


Information Management: What are the most common themes that you heard among conference attendees and how do those themes align with what you expected?

Tim Rizzi: The most common themes are all surrounding the basic [issue] of building and maintaining a modern data architecture. We are starting to see the larger enterprise companies mature into this infrastructure that they've been designing and building over the past several years, and they are starting to ask 'What next?' and 'How do I tailor this to my needs?'

Simultaneously, the more innovative companies are moving towards Spark and beginning to navigate early design decisions. [Data professionals are asking new questions,] such as, 'How much of what we have done can be reused?' and 'What does the data journey look like in a Spark driven world?'


IM: What are the most common challenges that attendees are facing with regard to data management and data analytics?

TR: It's 2016; storage is cheap and easy. So, the challenges around data management are primarily focused on security and data provenance (perhaps at the expense of rampant over-duplication of data).

In regards to analytics, we are seeing a lot of companies that have built really interesting products with data, but we're surprised to see how few companies are actually leveraging their data for advanced and predictive analytics.


IM: What does your company view as the top data issues or challenges, and how do these themes and challenges relate to our company’s market strategy this year?

TR: The top challenges facing the industry today are: 'How do I leverage my data?' and 'Now that I'm getting value, what do I need to be doing to continue to innovate and drive value as a data-driven organization' At DataScience we are focused on solving these two problems.

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