That's the title of the IBM Institute for Business Value's latest paper on economic competitiveness, and I think it says it all in terms of the turning point we have reached. The worst of the financial meltdown is behind us, but great uncertainty lies ahead. Are we in for a sluggish, high-unemployment economy weighed down by deficits? Are we at the beginning of a new boom, in which new paradigms will present themselves?
By most accounts, we are in a recovering economy. This would make it the time not to keep cutting but to make proactive efforts to get ahead of the competition, to accelerate into new markets and green-light new innovations and products.
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