Over the years, Gary Cokins has provided advice and direction with his thought-provoking insights, sometimes presented in a playful, tongue-in-cheek manner. He has written 100 columns for Information-management.com, and whether he’s writing a letter to the CEO, pitching a new TV game show, comparing organizational roles to animal species or calling us to embrace analytics, Cokins' depth of knowledge, passion for analytics and performance management, and warm personality (not to mention his love of baseball) shine through in his writing. The result is a loyal following of readers and rich archive of wisdom from a respected industry thought leader.

Information-Management.com Editor-in-Chief Julie Langenkamp-Muenkel talked with Cokins about his career, perspective on analytics and performance management and what drives him in his work.

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