At any conference on investment, you will witness the venture capital community pouring out contempt for data warehousing. In a word, venture capitalists (VCs) will do anything they can to put data warehousing down. They don't invest in data warehousing companies. They can't find a good word to say about data warehousing. They revel in presentations that purport to explain why data warehouses are failures. What is it about data warehousing that has alienated the investment community? No other phenomenon has been as widely reviled by the investment community and adopted as widely by the actual users of computer technology as data warehousing. Why?

As with any large issue, there are many reasons for the alienation of data warehousing by the investment community, including:

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