6 top trends in emerging and disruptive technologies
Cloud-based machines, interactive collaboration tools and video collaboration are among the technology trends that organizations can expect to advance this year.
About these trends
A number of so-called disruptive technologies will be impacted by the growing adoption of cloud and artificial practices this year, according to Jordan Owens, vice president of architecture at Pexip, a leading video conferencing and collaboration platform vendor. Here, Jordan shares his predictions on how augmented and virtual reality, AI and other trends are impacting his industry.
AI and the rise of the (cloud-based) machines
“With an increasing availability of artificial intelligence (AI) capabilities driven by cloud computing, AI will make its way into video conferencing in 2019 in everything from meeting room activity analysis and efficiency, understanding participants’ reactions to given messaging, automated joining procedures, and platform utilization,” Jordan says. “As organizations seek to optimize their services and work more efficiently, it’s only natural that AI, now readily accessible to organizations to assist with predictive analysis and turning data into actionable insights, will transform conferencing and collaboration as we know it.”
AR/VR? Not Today
“A report from Goldman Sachs stated that the market for virtual reality and augmented reality combined, is growing tremendously with the estimated market size going from $80B to $182B by 2025,” Jordan explains. “While these technologies have a huge potential impact on the collaboration industry, making virtual meetings way more immersive, we’re still a ways off from seeing this come to fruition in everyday offices. The reality is that organizations still have yet to adopt some of the fundamentals behind these experiential technologies, such as a video-first communications culture.”
The rise of interactive collaboration tools
“As we’ve seen the major collaboration industry players beef up their capabilities in the last few years (e.g. Google, Microsoft, Facebook for Work, and Slack), it’s become clear that organizations will no longer settle for “one trick pony” solutions,” Jordan stresses. “In 2019, modern meeting architectures - where both synchronous and asynchronous communication occur within the same interface and workflow - will grow in importance. Further, solutions will start to offer more embedded interactive features such as simplified recording and transcription services to support better access, as well as shared whiteboard collaboration canvases and document sharing and collaboration tools.”
Data privacy to be top concern -- Even in video
“The topic of data privacy was a prevalent issue in 2018 with the implementation of GDPR and very public scandals like the Facebook - Cambridge Analytica incident,” Jorday says. “Rightfully so, this has had a trickle-down effect and data privacy will be a top concern in video conferencing in 2019. Companies will especially be stringent in cloud providers collecting metadata such as meeting topics and participants and content shared, or what they consider to be private information. Compliance will take a spotlight as more companies will face fines for not meeting standards.”
Death of the [traditional] salesman
“Despite the progress we have made in human connectivity, organizations will continue to struggle with fractured communication given the various different tools and forms of textual collaboration in the market,” Jordan says. “In 2019, companies will look to consolidate collaboration tools further but in the meantime, email will still be the single most dominant form of business communication. However, the workplace is evolving and due to the rise of the millennial generation along with the growing comfort around personal connectivity over video, traditional business formality will continue to decrease. The conscious push for diversity and inclusion in the workplace will also evolve meeting structures, and tools used, to be more welcoming to all personality types including introverts.”
Video collaboration will begin to disrupt industries such as healthcare, FinServ and education
“Companies offering commercially available services over video - banking, medical care, education, etc. - will hit mainstream in 2019,” Jordan predicts. “Within healthcare, the offerings for video consultations and meetings will continue to expand as video will be utilized as a method to more efficiently manage a lack of healthcare workers. Banking will continue to increase B2C video offerings to consumers in order to streamline in-office processes and face-to-face customer engagement. With the expansion of online offerings and growth of digital payments and services, physical bank offices will continue to decrease in number.”