To teach its automated advice platform how to help advisers communicate with clients, the company has sought to develop a bank of knowledge about psychology and other expertise beyond traditional wealth management.
The bank’s AI-driven virtual assistant, which lets people quickly search transactions and cancel subscriptions and other recurring charges, was an instant hit. But BofA will have to take a number of steps to sustain erica's early momentum.
Mary Kate Loftus spearheaded a $131 million digital initiative to improve the customer experience, deepen relationships and attract more of HSBC’s target consumer segments. She was one of our Digital Banker of the Year finalists for 2018.