Agenda

All Days
Sunday, November 4
12:00 p.m.
Registration Opens
1:00 p.m. - 2:00 p.m.
The Holistic View: Growing Your BI Capability
Growing BI capability within an organization is not an easy task. Since BI in broader sense encompasses many interdependent disciplines that require investment in people, processes and technology, GAC Group has started a program origination from a long-term strategy reviewed every 3-5 years to address this challenging task. In this session we would like to present a comprehensive framework for assessing BI capability maturity as a starting point in building a solid IM strategy as part of a broader transformation journey, relying on DG and MDM to get a holistic view of our business. Having such a framework helped us with:
2:00 p.m. - 3:00 p.m.
Enterprise Reference Data Management as a Cornerstone to Effective and Integrated MDM and Data Governance Programs
Over the years research from analysts, notably the MDM Institute, has highlighted the importance reference data and RDM as its own unique discipline. Within an MDM program, reference data facilitates consistency across multiple data domains and at an enterprise scale provides classifications that are foundational to operational efficiency, risk data aggregation, and reporting.
3:00 p.m. - 3:30 p.m.
Refreshment & Networking Break
3:30 p.m. - 4:30 p.m.
Data Governance 101: 16 Steps for Data Governance in a Box
4:30 p.m. - 5:30 p.m.
Top 20 Field Report: MDM Solutions
Monday, November 5
8:00 a.m.
Registration Opens & Breakfast in the Foyer
8:30 a.m. - 8:45 a.m.
8:45 a.m. - 9:30 a.m.
Accelerating Digital Transformation via Graph & ML Enabled MDM
9:30 a.m. - 10:15 a.m.
The Heart of Digital Transformation: Master Data Management with Governance Catalog
At the heart of a digitally transformed organization is data- data that can be trusted and securely accessed by everyone in the organization to enable new product creation, superior customer experiences or deeper marketplace insights. To reach this level of maturity, organizations are starting to leverage master data management (MDM) solutions with Governance Catalog which fosters and delivers trusted data to their line of business data consumers such as marketing and sales as well as to their operational systems. Specifically, Great West Life Insurance will discuss the fundamentals of good data management which is data quality. Attend this session to hear firsthand from Peter Bornath, Data Management Manager at Great West Life Insurance and Julie Lockner, Global Product Management Executive at IBM about their experiences.
10:15 a.m. - 10:45 a.m.
Morning Coffee & Networking Break
10:45 a.m. - 11:30 a.m.
Business-Driven Metadata Strategy & Data Governance in Light of GDPR & Increased Privacy Concerns
I Love You, You're Perfect, Now Change: Most people were introduced to Metadata and its Governance a few years back during the Snowden/NSA revelations. Prior to that, it had already taken on a core component of solutions in Surveillance, Analytics, Data Science, Data Products and regulatory compliance but as a support player and mostly technology-focused.
11:30 a.m. - 12:15 p.m.
Don’t Sweep Messy Data Under the Rug with Great Viz
Your BI Team built a beautiful dashboard, understand meaningful KPIs, and have the executive team buying into the value of data, especially with enticing data visualization. It’s a great start; but does the underlying manual integration work, copies of data, and weaker-than-you-would like SLAs keep you up at night?
12:15 p.m. - 12:30 p.m.
Morning Executive Summary & Afternoon Breakout Preview
12:30 p.m. - 1:30 p.m.
Industry Innovation Lunch | The Best of Both Worlds: Virtual MDM (VMDM) and Traditional MDM
Virtual MDM (VMDM) is a new approach for rapidly enabling a single view of data when data sets are diverse and rapidly changing. It is a much faster way to get access to a 360° view of data than by using a traditional MDM approach. However, VMDM has its limitations. This session will compare these two approaches and discuss an alternative approach that rapidly delivers high-quality, integrated data but maintains that data in a physical, integrated state, ensuring the best of both worlds.
Sponsored by
Industry Innovation Lunch | The Importance of Vision & Strategy Underpinning Your MDM Implementation
Sponsored by
Lunch
1:30 p.m. - 2:00 p.m.
Dessert & Networking Break in Exhibition Hall
2:00 p.m. - 2:45 p.m.
B2C Focus
Evolving From Account-Centric to Customer-Centric
This session will showcase the journey towards creating a 360 view of customers at M&T Bank, including:Challenges and understanding why it was important to shift from a siloed account-centric approach to one that is customer basedReviewing the journey and value add expected throughout the various stages of the MDM lifecycle – starting with data assimilation, moving to support analytics and reporting, then to support operational use cases and ultimately to create a central place where customer information is created and maintained.The material will cover what has been accomplished and gained, and how the MDM platform is being integrated into the various business lines across the bank and lessons learned.
Data Governance
Sponsored by XTIVIA
Ensuring Your Data Strategy is Aligned with Your Organization’s Business Processes & Goals
Master Data Management
Reference Data Management: Realizing the Value of Standardized Data from the Payer Perspective
Healthcare organizations increasingly rely on a fundamental data asset to support reliable analytics: reference data. In today’s competitive marketplace, an optimal Reference Data Management (RDM) strategy can help payers extract greater value from clinical and claims information to support operational effectiveness. This presentation will showcase how Independence Blue Cross (IBX), a Philadelphia-based insurer covering nearly 8.5 million lives, is realizing the benefits of an advanced RDM infrastructure to power such initiatives as member engagement, population health and cost containment.
2:45 p.m. - 3:30 p.m.
B2C Focus
MDM for Digital Engagement in Healthcare
Today’s healthcare industry has a number of exciting data-driven initiatives that are transforming the model of care, while helping organizations become more patient-focused, and improving their ability to engage patients digitally. Learn how Spectrum Health hospital system is enabling this via Master Data Management, Enterprise Web Services, and Data Governance.
Data Governance
Sponsored by XTIVIA
The Modern Approach: Why MDM & DG is the Superior Strategic Solution to Consolidation
Attendees will learn how to best:Identify strategic advantages in developing the provider master data assetUnderstand how Provider MDM can be harnessed to automate workflows common in healthcareIdentify common pitfalls to avoid in the early stages of defining a data governance program Identify the sequencing required to implement both DG and MDM in tandem
Master Data Management
How to Manage Master Data Size and Complexity By Leveraging AI, Machine Learning and Big Data Methods
Master Data Management and governance have traditionally provided the frework to ensure reliable, high-quality data across the enterprise. The new digital transformation, however, adds new dimensions - mobile, cloud, big data, real-time, and social- which challenge the ability of the traditional methods and architectures to handle the volume and complexity of the new world.
3:30 p.m. - 4:00 p.m.
Refreshment & Networking Break in Exhibition Hall
4:00 p.m. - 4:45 p.m.
Data Governance
Sponsored by XTIVIA
A Practical Guide to Setting Up a Working Data Governance Organization
Master Data Management
4:45 p.m. - 6:15 p.m.
Reception
Tuesday, November 6
7:30 a.m. - 8:15 a.m.
Breakfast Briefing | Taking The Bull By The Horns: A Case Study By Tetra Pak
Increasingly, executives are challenged to implement strategic plans without well integrated and well thought out data objects. This challenge is exacerbated with the flood of popular news consuming executive attention, promoting topics such as big data, machine learning, and robotic process automation.
Sponsored by
8:30 a.m. - 9:15 a.m.
Helping Data Drive Innovation Across Your Organization
Insight fuels innovation. But data in and of itself does not guarantee success. Data must be high quality and highly curated for it to be useful to execute an organization’s business and innovation strategy, particularly as it touches machine learning. In this keynote, JoAnn Stonier, chief data officer at Mastercard, will share future-forward best practices for data management, information lifecycle management and making data a company-wide priority.
9:15 a.m. - 10:00 a.m.
Breakfast & Networking Break
11:30 a.m. - 12:15 p.m.
12:15 p.m. - 1:15 p.m.
Industry Innovation Lunch | Data governance, AI and ML: a combination for self service of data across the organization
Data Governance needs no introduction and enterprises continue to struggle to bring a holistic view. Combining the knowledge of business domain experts and IT experts remains a challenge and is the most important ingredient to having a successful Data Governance program. Having a combined view enables self-service of data across the organization while exercising control. It allows all the assets to be brought under governance, provide a consolidated view to management while still allowing different verticals to work on the technology platform.
Sponsored by
Industry Innovation Lunch | Secrets to Customer 360 - Ingredients That Make It Work
Customer master is the foundation for reliable data that sets the tone for customer experience, analytics, and digital initiatives across the enterprise. However, many companies have started to define a core data foundation which organizes ALL their data, and extends beyond just customer MDM.
Sponsored by
Lunch
1:15 p.m. - 1:45 p.m.
Dessert & Networking Break in Exhibition Hall
1:45 p.m. - 2:30 p.m.
B2B Focus
How B2B Companies Can Leverage a Contact Master to Improve Sales & Marketing Strategies
Understanding what B2B companies have to gain by focusing on contact dataIdentifying common challenges involving contact data in enterprises and discovering methods to overcome issuesContrasting different approaches on how to build contact master data Helping your organization’s sales and marketing teams leverage the contact master data for targeted messaging
Data Governance
Sponsored by XTIVIA
Hertz Business-Centric Journey into Data Governance
The lessons of a century-old corporation into the disciplines and culture of Data Governance is an engaging study reminiscent of the Tortoise and Hare fable. Hertz Global Holdings began Data Governance in parallel with other Digital Transformation efforts. Their vision was to “Manage Data as an Enterprise Asset” to ensure success with changing platforms for CRM, Fleet Operations, Customer Service and Reservation & Rentals. Though the Hare was wanted and cheered, a nimble Tortoise is what brought lasting value to the business organization and leadership.
Master Data Management
2:30 p.m. - 3:15 p.m.
B2B Focus
Best Practices: Leveraging Syndicated Data & 3rd Party Content to Augment Your Strategic MDM/DG Efforts
Reference data is core to MDM but managing and maintaining the strategic content can be a thankless endeavor, and hardly ever seems aligned to your company strategy. More and more enterprises are looking for new ways to outsource reference data content by using clean, structured, dependable, and well-governed external sources. But what do you need to know about dealing with syndicated data providers? And how do you explain the strategic value of this investment to your CXOs? In this tutorial, attendees will learn and review:
Data Governance
Sponsored by XTIVIA
Establishing Reliable Data, Quality Data & A Single Source of Truth
Master Data Management
Case Study: Solving Patient Matching with the New Gold-Standard in Consumer MDM
3:15 p.m. - 4:00 p.m.
Data Governance
Sponsored by XTIVIA
Global Product MDM in a Distributed Organization
Master Data Management
MDM & Graph DB: The Best of Both Worlds at Scholastic
This session, featuring insight from executives at Myers-Holum and Scholastic, will focus on what Graph MDM is and how it has helped Scholastic to manage customer relationship data.
4:00 p.m.
Conference Adjourns
Sunday, November 4
12:00 p.m.
Registration Opens
1:00 p.m. - 2:00 p.m.
The Holistic View: Growing Your BI Capability
Growing BI capability within an organization is not an easy task. Since BI in broader sense encompasses many interdependent disciplines that require investment in people, processes and technology, GAC Group has started a program origination from a long-term strategy reviewed every 3-5 years to address this challenging task. In this session we would like to present a comprehensive framework for assessing BI capability maturity as a starting point in building a solid IM strategy as part of a broader transformation journey, relying on DG and MDM to get a holistic view of our business. Having such a framework helped us with:
2:00 p.m. - 3:00 p.m.
Enterprise Reference Data Management as a Cornerstone to Effective and Integrated MDM and Data Governance Programs
Over the years research from analysts, notably the MDM Institute, has highlighted the importance reference data and RDM as its own unique discipline. Within an MDM program, reference data facilitates consistency across multiple data domains and at an enterprise scale provides classifications that are foundational to operational efficiency, risk data aggregation, and reporting.
3:00 p.m. - 3:30 p.m.
Refreshment & Networking Break
3:30 p.m. - 4:30 p.m.
Data Governance 101: 16 Steps for Data Governance in a Box
4:30 p.m. - 5:30 p.m.
Top 20 Field Report: MDM Solutions
Monday, November 5
8:00 a.m.
Registration Opens & Breakfast in the Foyer
8:30 a.m. - 8:45 a.m.
8:45 a.m. - 9:30 a.m.
Accelerating Digital Transformation via Graph & ML Enabled MDM
9:30 a.m. - 10:15 a.m.
The Heart of Digital Transformation: Master Data Management with Governance Catalog
At the heart of a digitally transformed organization is data- data that can be trusted and securely accessed by everyone in the organization to enable new product creation, superior customer experiences or deeper marketplace insights. To reach this level of maturity, organizations are starting to leverage master data management (MDM) solutions with Governance Catalog which fosters and delivers trusted data to their line of business data consumers such as marketing and sales as well as to their operational systems. Specifically, Great West Life Insurance will discuss the fundamentals of good data management which is data quality. Attend this session to hear firsthand from Peter Bornath, Data Management Manager at Great West Life Insurance and Julie Lockner, Global Product Management Executive at IBM about their experiences.
10:15 a.m. - 10:45 a.m.
Morning Coffee & Networking Break
10:45 a.m. - 11:30 a.m.
Business-Driven Metadata Strategy & Data Governance in Light of GDPR & Increased Privacy Concerns
I Love You, You're Perfect, Now Change: Most people were introduced to Metadata and its Governance a few years back during the Snowden/NSA revelations. Prior to that, it had already taken on a core component of solutions in Surveillance, Analytics, Data Science, Data Products and regulatory compliance but as a support player and mostly technology-focused.
11:30 a.m. - 12:15 p.m.
Don’t Sweep Messy Data Under the Rug with Great Viz
Your BI Team built a beautiful dashboard, understand meaningful KPIs, and have the executive team buying into the value of data, especially with enticing data visualization. It’s a great start; but does the underlying manual integration work, copies of data, and weaker-than-you-would like SLAs keep you up at night?
12:15 p.m. - 12:30 p.m.
Morning Executive Summary & Afternoon Breakout Preview
12:30 p.m. - 1:30 p.m.
Industry Innovation Lunch | The Best of Both Worlds: Virtual MDM (VMDM) and Traditional MDM
Virtual MDM (VMDM) is a new approach for rapidly enabling a single view of data when data sets are diverse and rapidly changing. It is a much faster way to get access to a 360° view of data than by using a traditional MDM approach. However, VMDM has its limitations. This session will compare these two approaches and discuss an alternative approach that rapidly delivers high-quality, integrated data but maintains that data in a physical, integrated state, ensuring the best of both worlds.
Sponsored by
Industry Innovation Lunch | The Importance of Vision & Strategy Underpinning Your MDM Implementation
Sponsored by
Lunch
1:30 p.m. - 2:00 p.m.
Dessert & Networking Break in Exhibition Hall
2:00 p.m. - 2:45 p.m.
B2C Focus
Evolving From Account-Centric to Customer-Centric
This session will showcase the journey towards creating a 360 view of customers at M&T Bank, including:Challenges and understanding why it was important to shift from a siloed account-centric approach to one that is customer basedReviewing the journey and value add expected throughout the various stages of the MDM lifecycle – starting with data assimilation, moving to support analytics and reporting, then to support operational use cases and ultimately to create a central place where customer information is created and maintained.The material will cover what has been accomplished and gained, and how the MDM platform is being integrated into the various business lines across the bank and lessons learned.
Data Governance
Sponsored by XTIVIA
Ensuring Your Data Strategy is Aligned with Your Organization’s Business Processes & Goals
Master Data Management
Reference Data Management: Realizing the Value of Standardized Data from the Payer Perspective
Healthcare organizations increasingly rely on a fundamental data asset to support reliable analytics: reference data. In today’s competitive marketplace, an optimal Reference Data Management (RDM) strategy can help payers extract greater value from clinical and claims information to support operational effectiveness. This presentation will showcase how Independence Blue Cross (IBX), a Philadelphia-based insurer covering nearly 8.5 million lives, is realizing the benefits of an advanced RDM infrastructure to power such initiatives as member engagement, population health and cost containment.
2:45 p.m. - 3:30 p.m.
B2C Focus
MDM for Digital Engagement in Healthcare
Today’s healthcare industry has a number of exciting data-driven initiatives that are transforming the model of care, while helping organizations become more patient-focused, and improving their ability to engage patients digitally. Learn how Spectrum Health hospital system is enabling this via Master Data Management, Enterprise Web Services, and Data Governance.
Data Governance
Sponsored by XTIVIA
The Modern Approach: Why MDM & DG is the Superior Strategic Solution to Consolidation
Attendees will learn how to best:Identify strategic advantages in developing the provider master data assetUnderstand how Provider MDM can be harnessed to automate workflows common in healthcareIdentify common pitfalls to avoid in the early stages of defining a data governance program Identify the sequencing required to implement both DG and MDM in tandem
Master Data Management
How to Manage Master Data Size and Complexity By Leveraging AI, Machine Learning and Big Data Methods
Master Data Management and governance have traditionally provided the frework to ensure reliable, high-quality data across the enterprise. The new digital transformation, however, adds new dimensions - mobile, cloud, big data, real-time, and social- which challenge the ability of the traditional methods and architectures to handle the volume and complexity of the new world.
3:30 p.m. - 4:00 p.m.
Refreshment & Networking Break in Exhibition Hall
4:00 p.m. - 4:45 p.m.
Data Governance
Sponsored by XTIVIA
A Practical Guide to Setting Up a Working Data Governance Organization
Master Data Management
4:45 p.m. - 6:15 p.m.
Reception
Tuesday, November 6
7:30 a.m. - 8:15 a.m.
Breakfast Briefing | Taking The Bull By The Horns: A Case Study By Tetra Pak
Increasingly, executives are challenged to implement strategic plans without well integrated and well thought out data objects. This challenge is exacerbated with the flood of popular news consuming executive attention, promoting topics such as big data, machine learning, and robotic process automation.
Sponsored by
8:30 a.m. - 9:15 a.m.
Helping Data Drive Innovation Across Your Organization
Insight fuels innovation. But data in and of itself does not guarantee success. Data must be high quality and highly curated for it to be useful to execute an organization’s business and innovation strategy, particularly as it touches machine learning. In this keynote, JoAnn Stonier, chief data officer at Mastercard, will share future-forward best practices for data management, information lifecycle management and making data a company-wide priority.
9:15 a.m. - 10:00 a.m.
Breakfast & Networking Break
11:30 a.m. - 12:15 p.m.
12:15 p.m. - 1:15 p.m.
Industry Innovation Lunch | Data governance, AI and ML: a combination for self service of data across the organization
Data Governance needs no introduction and enterprises continue to struggle to bring a holistic view. Combining the knowledge of business domain experts and IT experts remains a challenge and is the most important ingredient to having a successful Data Governance program. Having a combined view enables self-service of data across the organization while exercising control. It allows all the assets to be brought under governance, provide a consolidated view to management while still allowing different verticals to work on the technology platform.
Sponsored by
Industry Innovation Lunch | Secrets to Customer 360 - Ingredients That Make It Work
Customer master is the foundation for reliable data that sets the tone for customer experience, analytics, and digital initiatives across the enterprise. However, many companies have started to define a core data foundation which organizes ALL their data, and extends beyond just customer MDM.
Sponsored by
Lunch
1:15 p.m. - 1:45 p.m.
Dessert & Networking Break in Exhibition Hall
1:45 p.m. - 2:30 p.m.
B2B Focus
How B2B Companies Can Leverage a Contact Master to Improve Sales & Marketing Strategies
Understanding what B2B companies have to gain by focusing on contact dataIdentifying common challenges involving contact data in enterprises and discovering methods to overcome issuesContrasting different approaches on how to build contact master data Helping your organization’s sales and marketing teams leverage the contact master data for targeted messaging
Data Governance
Sponsored by XTIVIA
Hertz Business-Centric Journey into Data Governance
The lessons of a century-old corporation into the disciplines and culture of Data Governance is an engaging study reminiscent of the Tortoise and Hare fable. Hertz Global Holdings began Data Governance in parallel with other Digital Transformation efforts. Their vision was to “Manage Data as an Enterprise Asset” to ensure success with changing platforms for CRM, Fleet Operations, Customer Service and Reservation & Rentals. Though the Hare was wanted and cheered, a nimble Tortoise is what brought lasting value to the business organization and leadership.
Master Data Management
2:30 p.m. - 3:15 p.m.
B2B Focus
Best Practices: Leveraging Syndicated Data & 3rd Party Content to Augment Your Strategic MDM/DG Efforts
Reference data is core to MDM but managing and maintaining the strategic content can be a thankless endeavor, and hardly ever seems aligned to your company strategy. More and more enterprises are looking for new ways to outsource reference data content by using clean, structured, dependable, and well-governed external sources. But what do you need to know about dealing with syndicated data providers? And how do you explain the strategic value of this investment to your CXOs? In this tutorial, attendees will learn and review:
Data Governance
Sponsored by XTIVIA
Establishing Reliable Data, Quality Data & A Single Source of Truth
Master Data Management
Case Study: Solving Patient Matching with the New Gold-Standard in Consumer MDM
3:15 p.m. - 4:00 p.m.
Data Governance
Sponsored by XTIVIA
Global Product MDM in a Distributed Organization
Master Data Management
MDM & Graph DB: The Best of Both Worlds at Scholastic
This session, featuring insight from executives at Myers-Holum and Scholastic, will focus on what Graph MDM is and how it has helped Scholastic to manage customer relationship data.
4:00 p.m.
Conference Adjourns