Agenda

All Days
Sunday, November 3
1:00 p.m.
Field Reports for the Top 10 Data Governance Solutions
Data Governance is critical to achieving sustainable and effective MDM. Failure to execute Data Governance concurrently with an MDM program greatly decreases the probability of success and economic sustainability of MDM programs. Clearly, Data Governance is both synergistic and co-dependent with MDM.
2:00 p.m.
Deep Dive: Establishing Reference Data Management to Ensure Robust MDM & Data Governance Initiatives
3:00 p.m.
Afternoon Networking Break
3:30 p.m.
Field Reports for the Top 15 MDM Solutions
Evaluating MDM solutions is comparable to purchasing your first home- too many new variables, lack of transparency in the pricing, and high-pressure sales tactics.
Monday, November 4
8:00 a.m.
Registration Opens & Breakfast in the Exhibit Hall
8:30 a.m.
The Nexus of Data Governance 2.0 and Data Analytics/Science for Data Monetization
This session will focus on how organizations are using innovation in data strategy and governance to realize data value.
9:15 a.m.
The Industry Analyst Perspective: What Does the Next Generation of MDM Look Like?
This keynote will discuss how MDM platforms are evolving to meet needs of digital economy.
10:00 a.m. - 10:30 a.m.
Morning Coffee & Networking Break
10:30 a.m. - 11:15 a.m.
How Shiseido is Driving Personalized Customer Experiences at a Global Scale While Respecting Customer Privacy
Shiseido is a global cosmetics and personal care company comprising dozens of brands sold in over 120 countries and regions around the world. After nearly 150 years in business, Shiseido is undergoing a rapid digital transformation journey. Shifting from a product-centric to a customer-centric approach, Shiseido aims to drive personalized customer experiences to its millions of customers across the globe, while always respecting their privacy.
11:15 a.m. - 12:00 p.m.
Data Management: The Missing Link in Preparing for Data Privacy Regulations
Gartner has listed data ethics and privacy among the top 10 strategic technology trends of 2019. While many firms focus on legal and security aspects of GDPR, CCPA, and other data privacy laws, MDM and data governance provide the foundation necessary for operationalizing the new requirements. In this session, we will explore:
12:00 p.m.
MDM & Data Governance Demo Session
· 12:00-12:08 p.m. - Reltio · 12:09–12:17 p.m. - BigID · 12:18–12:25 p.m. - Experian · 12:26–12:34 p.m. – TigerGraph (Gaurav Deshpande, VP of Marketing, TigerGraph) · 12:35–12:43 p.m. - GAVS
12:45 p.m. - 1:30 p.m.
Industry Innovation Lunch Session: Leverage a Digital Business Hub Strategy to Enable Your Data Foundation
If your company is like most, you have a variety of business processes across your enterprise, working in silos. Each doing good things, but not looking at your data from a holistic enterprise perspective, and it's not a cohesive strategy. So how can you collect data once and use it everywhere? Mastering your data by combining it from multiple systems into a single version of truth improves decision making throughout the enterprise and collaboration across all parties – connecting the dots to enable companies to enhance operations and drive value to the customer.
Sponsored by
12:45 p.m.
Lunch
1:30 p.m. - 2:00 p.m.
Dessert & Networking Break in Exhibition Hall
2:00 p.m. - 2:45 p.m.
Data & Business Strategy (PIM, Digital Transformation)
How AI and ML Can Adversely Impact Minorities and the Underprivileged
Bias exists in the real world, so data used for AI and ML will be inherently biased if we seek to have AI/ML model the real world. As AI and ML become ubiquitous in business decisions, they increasingly carry a risk of adversely impacting minorities and the poor through bias in the data used. Organizations must be prepared for the unintended consequences of bias in data, such as social impacts, litigation, etc.
Master Data Management
Sponsored by Semarchy
Ramp Up with Modern Data Management: Strategy That Brings Power
Sanofi is a multinational pharmaceutical...
Data Governance
2:45 p.m. - 3:30 p.m.
Data & Business Strategy (PIM, Digital Transformation)
Master Data Management
Sponsored by Semarchy
Planning For a Successful Cloud MDM Implementation
SaaS MDM solutions when implemented...
Data Governance
Let’s Get This PIM Started!
Data plays a big role in...
3:30 p.m. - 4:00 p.m.
Refreshment & Networking Break in the Exhibit Hall
4:00 p.m. - 4:45 p.m.
Data & Business Strategy (PIM, Digital Transformation)
How FLEETCOR Developed a Scalable Lead Enrichment Solution to Improve Sales Efficiency
Deriving a meaningful expression out of data validation has become a pivotal aspect of business these days. Massive amounts of data spread across geographies tend to lose value due to reasons like duplication, invalid information, etc. FLEETCOR, a leading global payment solutions provider recently faced this database management challenge. In this session, we will talk an approach to the problem using machine learning.
Master Data Management
Sponsored by Semarchy
Implementing MDM: Our Journey
In an increasingly competitive market...
Data Governance
Getting Started With a Data Governance Organization
This presentation is a case study of...
4:45 p.m. - 6:15 p.m.
Reception
Tuesday, November 5
7:30 a.m. - 8:15 a.m.
Breakfast Briefing: Importance of an Outcome-Driven Enterprise Data Strategy
It is very difficult to ensure your company is capable of meeting internal and external pressures, and delivering on board-mandated business outcomes without a corresponding enterprise data management strategy. How does data strategy relate to business strategy? What are the essential elements of an enterprise data strategy? Where and how to begin?
Sponsored by
9:15 a.m. - 10:00 a.m.
State of New Jersey: Supporting Criminal Justice Reform with Data Governance
New Jersey's Criminal Justice Reform is a resounding success—the state's jail population dropped 40% since 2017 while achieving $8-$10M in annual savings. Thus, saving an immense amount of time by providing business ready data to the judge...
10:00 a.m. - 10:30 a.m.
Morning Coffee & Networking Break
10:30 a.m. - 11:15 a.m.
Driving Digital Transformation in the Restaurant Industry with Master Data Management
11:15 a.m. - 12:00 p.m.
The Case For MDM: Extracting Value for MDM Business Outcomes
85% of conventionally justified MDM programs fail that are logical and correct, but have fatal flaws.
12:00 p.m. - 1:15 p.m.
Industry Innovation Lunch: Smart Data Discovery: The Key Ingredient for Any Data Management Program
Sponsored by
1:15 p.m. - 1:45 p.m.
Dessert & Networking Break in Exhibition Hall
1:45 p.m. - 2:30 p.m.
Master Data Management
Sponsored by Semarchy
Challenges and Opportunities for a Truly Global MDM Deployment
Learn how Pfizer’s MDM program is creating a single, global customer repository to support commercial, digital, compliance and analytic excellence.
Data Governance
Marketing & Merchandising in MDM: Extending the Value of MDM Through High Impact Master Data
Can marketing data serve as a key component in measuring ROI within an MDM program? Structured and governed referential data is often the guiding business case for master data management - but what about marketing data? Marketing data is time intensive, specific to business units and channels, and in many cases, ambiguous. In this talk, Vinny and Sean will uncover the overlooked impact of maintaining data used for customer conversion (i.e. marketing and merchandising). You will walk away understanding:
2:30 p.m. - 3:15 p.m.
Master Data Management
Sponsored by Semarchy
Efficiency Improvements and Data Validity Through Enterprise Code Set Management
More than ever, healthcare stakeholders...
Data Governance
Data Governance and Lineage
According to EDM Council survey...
3:15 p.m. - 4:00 p.m.
Master Data Management
Sponsored by Semarchy
A Dinosaur's Journey Into MDM
Companies who have stood up...
4:00 p.m.
Conference Adjourns
Sunday, November 3
1:00 p.m.
Field Reports for the Top 10 Data Governance Solutions
Data Governance is critical to achieving sustainable and effective MDM. Failure to execute Data Governance concurrently with an MDM program greatly decreases the probability of success and economic sustainability of MDM programs. Clearly, Data Governance is both synergistic and co-dependent with MDM.
2:00 p.m.
Deep Dive: Establishing Reference Data Management to Ensure Robust MDM & Data Governance Initiatives
3:00 p.m.
Afternoon Networking Break
3:30 p.m.
Field Reports for the Top 15 MDM Solutions
Evaluating MDM solutions is comparable to purchasing your first home- too many new variables, lack of transparency in the pricing, and high-pressure sales tactics.
Monday, November 4
8:00 a.m.
Registration Opens & Breakfast in the Exhibit Hall
8:30 a.m.
The Nexus of Data Governance 2.0 and Data Analytics/Science for Data Monetization
This session will focus on how organizations are using innovation in data strategy and governance to realize data value.
9:15 a.m.
The Industry Analyst Perspective: What Does the Next Generation of MDM Look Like?
This keynote will discuss how MDM platforms are evolving to meet needs of digital economy.
10:00 a.m. - 10:30 a.m.
Morning Coffee & Networking Break
10:30 a.m. - 11:15 a.m.
How Shiseido is Driving Personalized Customer Experiences at a Global Scale While Respecting Customer Privacy
Shiseido is a global cosmetics and personal care company comprising dozens of brands sold in over 120 countries and regions around the world. After nearly 150 years in business, Shiseido is undergoing a rapid digital transformation journey. Shifting from a product-centric to a customer-centric approach, Shiseido aims to drive personalized customer experiences to its millions of customers across the globe, while always respecting their privacy.
11:15 a.m. - 12:00 p.m.
Data Management: The Missing Link in Preparing for Data Privacy Regulations
Gartner has listed data ethics and privacy among the top 10 strategic technology trends of 2019. While many firms focus on legal and security aspects of GDPR, CCPA, and other data privacy laws, MDM and data governance provide the foundation necessary for operationalizing the new requirements. In this session, we will explore:
12:00 p.m.
MDM & Data Governance Demo Session
· 12:00-12:08 p.m. - Reltio · 12:09–12:17 p.m. - BigID · 12:18–12:25 p.m. - Experian · 12:26–12:34 p.m. – TigerGraph (Gaurav Deshpande, VP of Marketing, TigerGraph) · 12:35–12:43 p.m. - GAVS
12:45 p.m. - 1:30 p.m.
Industry Innovation Lunch Session: Leverage a Digital Business Hub Strategy to Enable Your Data Foundation
If your company is like most, you have a variety of business processes across your enterprise, working in silos. Each doing good things, but not looking at your data from a holistic enterprise perspective, and it's not a cohesive strategy. So how can you collect data once and use it everywhere? Mastering your data by combining it from multiple systems into a single version of truth improves decision making throughout the enterprise and collaboration across all parties – connecting the dots to enable companies to enhance operations and drive value to the customer.
Sponsored by
12:45 p.m.
Lunch
1:30 p.m. - 2:00 p.m.
Dessert & Networking Break in Exhibition Hall
2:00 p.m. - 2:45 p.m.
Data & Business Strategy (PIM, Digital Transformation)
How AI and ML Can Adversely Impact Minorities and the Underprivileged
Bias exists in the real world, so data used for AI and ML will be inherently biased if we seek to have AI/ML model the real world. As AI and ML become ubiquitous in business decisions, they increasingly carry a risk of adversely impacting minorities and the poor through bias in the data used. Organizations must be prepared for the unintended consequences of bias in data, such as social impacts, litigation, etc.
Master Data Management
Sponsored by Semarchy
Ramp Up with Modern Data Management: Strategy That Brings Power
Sanofi is a multinational pharmaceutical...
Data Governance
2:45 p.m. - 3:30 p.m.
Data & Business Strategy (PIM, Digital Transformation)
Master Data Management
Sponsored by Semarchy
Planning For a Successful Cloud MDM Implementation
SaaS MDM solutions when implemented...
Data Governance
Let’s Get This PIM Started!
Data plays a big role in...
3:30 p.m. - 4:00 p.m.
Refreshment & Networking Break in the Exhibit Hall
4:00 p.m. - 4:45 p.m.
Data & Business Strategy (PIM, Digital Transformation)
How FLEETCOR Developed a Scalable Lead Enrichment Solution to Improve Sales Efficiency
Deriving a meaningful expression out of data validation has become a pivotal aspect of business these days. Massive amounts of data spread across geographies tend to lose value due to reasons like duplication, invalid information, etc. FLEETCOR, a leading global payment solutions provider recently faced this database management challenge. In this session, we will talk an approach to the problem using machine learning.
Master Data Management
Sponsored by Semarchy
Implementing MDM: Our Journey
In an increasingly competitive market...
Data Governance
Getting Started With a Data Governance Organization
This presentation is a case study of...
4:45 p.m. - 6:15 p.m.
Reception
Tuesday, November 5
7:30 a.m. - 8:15 a.m.
Breakfast Briefing: Importance of an Outcome-Driven Enterprise Data Strategy
It is very difficult to ensure your company is capable of meeting internal and external pressures, and delivering on board-mandated business outcomes without a corresponding enterprise data management strategy. How does data strategy relate to business strategy? What are the essential elements of an enterprise data strategy? Where and how to begin?
Sponsored by
9:15 a.m. - 10:00 a.m.
State of New Jersey: Supporting Criminal Justice Reform with Data Governance
New Jersey's Criminal Justice Reform is a resounding success—the state's jail population dropped 40% since 2017 while achieving $8-$10M in annual savings. Thus, saving an immense amount of time by providing business ready data to the judge...
10:00 a.m. - 10:30 a.m.
Morning Coffee & Networking Break
10:30 a.m. - 11:15 a.m.
Driving Digital Transformation in the Restaurant Industry with Master Data Management
11:15 a.m. - 12:00 p.m.
The Case For MDM: Extracting Value for MDM Business Outcomes
85% of conventionally justified MDM programs fail that are logical and correct, but have fatal flaws.
12:00 p.m. - 1:15 p.m.
Industry Innovation Lunch: Smart Data Discovery: The Key Ingredient for Any Data Management Program
Sponsored by
1:15 p.m. - 1:45 p.m.
Dessert & Networking Break in Exhibition Hall
1:45 p.m. - 2:30 p.m.
Master Data Management
Sponsored by Semarchy
Challenges and Opportunities for a Truly Global MDM Deployment
Learn how Pfizer’s MDM program is creating a single, global customer repository to support commercial, digital, compliance and analytic excellence.
Data Governance
Marketing & Merchandising in MDM: Extending the Value of MDM Through High Impact Master Data
Can marketing data serve as a key component in measuring ROI within an MDM program? Structured and governed referential data is often the guiding business case for master data management - but what about marketing data? Marketing data is time intensive, specific to business units and channels, and in many cases, ambiguous. In this talk, Vinny and Sean will uncover the overlooked impact of maintaining data used for customer conversion (i.e. marketing and merchandising). You will walk away understanding:
2:30 p.m. - 3:15 p.m.
Master Data Management
Sponsored by Semarchy
Efficiency Improvements and Data Validity Through Enterprise Code Set Management
More than ever, healthcare stakeholders...
Data Governance
Data Governance and Lineage
According to EDM Council survey...
3:15 p.m. - 4:00 p.m.
Master Data Management
Sponsored by Semarchy
A Dinosaur's Journey Into MDM
Companies who have stood up...
4:00 p.m.
Conference Adjourns