Zvi Schreiber has many years of international experience as a software innovator and executive. He currently serves as CEO & Founder of Unicorn Solutions, which implements semantic data management solutions at Global 1000 enterprises, participates in the W3C Semantic Web Working Group and sponsors www.SemanticWorld.org. Previously, he founded Tradeum Inc., one of the pioneers of business-to-business electronic commerce. Schreiber holds a number of patents and has lectured and been published widely. Schreiber holds a Ph.D. in Theoretical Computer Science from Imperial College of Science, London. He can be reached at Zvi.Schreiber@unicorn.com.