Thomas is a vice president and principal analyst serving Marketing Leadership Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.�
Vice president and principal analystForrester Research Inc.
With 82% of shoppers making their actual purchasing decision in-aisle, its no wonder that vendors are betting on beacons and indoor positioning systems to help marketers interact with consumers in real time.