Mr. Yaninek serves as senior vice president, Director of Marketing, Product, Customer Experience and Consumer Direct Sales for Fifth Third Mortgage Company. He is responsible for working with each mortgage channel to provide marketing and product strategies and programs to accelerate the Fifth Third Mortgage Company business. He joined the bank in January 2010.He was formerly with JP Morgan Chase where he was responsible for mortgage strategy for retail bank branches without on-site loan officers. Prior to JP Morgan Chase, he managed the Home Loans Strategic Marketing organization for Washington Mutual. He has also worked for Wells Fargo where he managed Acquisition Marketing within the Consumer Credit Group.
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