As Sr. Director of Business Applications at Sony Computer Entertainment America (SCEA), Sree Vaidyanathan is responsible for the Retail Planning & Optimization Applications, ERP & Value Chain Planning application, HCM, Risk & Identity Management Applications, Web Applications, GDW & Cloud Services (Big Data & Mobile platform) as well as the fundamental MDM capabilities for all of America.� As such he has ownership of all MDM projects relating to SCEA's consumer & customer data and is responsible for Data Quality practices and Data Governance controls throughout the company's applications and data sources.� Prior to SCEA, Mr. Vaidyanathan was IT Manager at Agilent Technologies.�� He received his Computer Science Engineering Degree from Gulbarga University, Karnataka, India.